ABSTRACT

Mobilink is Pakistan's leading provider of voice and data services, based in Islamabad, with thirty-eight million subscribers communicating over nine thousand cell sites and 6,500 kilometers of fiber optic backbone. Basic business intelligence (BI) implementations are everywhere, in every corner of every organization. Analytic technologies and solutions can drive improved and actionable decision making, leading to increased business performance. Increased data volumes can improve analytic accuracy, increased data velocity can improve analytic precision, and increased variety can improve analytic completeness. Typical BI solutions where analytic output is directed at people not processes can falter as the speed of data inputs ratchets up. Increased information velocity implies an increased speed of business. Analytic technologies and solutions can drive improved and actionable strategic, tactical, and operational decision making, leading to business performance gains that deliver tangible economic benefits. Advanced analytic applications, tied to data streams consisting of leading governance, risk, and compliance indicators, can make business process owners aware before trailing indicators.