DOI link for Marketing Defined
Marketing Defined book
First and foremost, marketing identifies the audience for Filmmakers' movie and this most important area of research and understanding is known as Demography. Demographics breaks down further into audience subgroups which allows the Marketing team to focus its advertising campaign on specific audience groups who are likely to respond to the story, stars, or content. Psychographics is another important marketing approach in defining the audience as it speaks to lifestyle, income, political inclination, shopping interests, and a host of other factors. Marketing has two main functions: To generate Audience Awareness and Audience Interest. While the methodologies are quite different, these two elements are the twin pillars of a successful marketing campaign. Paid media is generated through the licensing of advertising slots such as they are available in traditional television, online or outdoor venues. Marketing has complete control over the when, where, how and what is put out there to the public.