ABSTRACT
Publicity is considered as a form of media–owned. Most talent contracts have clauses that obligate the talent to support the film by doing a predetermined amount of publicity and engaging on social media with their followers. The studio publicity department will coordinate closely with the publicists for the talent and each seemingly "impromptu" post will be carefully planned and strategized. The Marketing team should try to sell the movie with great creative materials and the publicity team should focus on how to exploit the talent on television or through social media. One of the bedrocks of publicity and an essential part of any campaign is taking the film to the people with the local television, radio and web presence in every area. Probably the fastest growing area of concern and attention for publicity is crises management. There are many times when a publicity team successfully manages a potential crisis for talent.
