ABSTRACT
The Consumer Products and Licensing team will create this for any film where they are going to be licensing out merchandising. The Consumer Products group will find a toy partner to create all of the toys for the brand, which will scale up and down depending on the property. Bigger movies will have a robust international consumer products and licensing push. Once the movie is acquired by an indie distributor, their Consumer Products and Licensing executive will reach out to knitting how-to stores in all of the cities where the film is playing. Once the movie is acquired by an indie distributor, their Consumer Products and Licensing executive will reach out to knitting how-to stores in all of the cities where the film is playing. It’s a given on an animated movie or franchise. The style guide will include all of the information that a toy or licensing partner will need to create merchandise that fits in with the branding.
