ABSTRACT
The marketing team of each platform will re-purpose material created for the theatrical or first window release though the one request usually goes to the talent to help support the film for its initial ancillary launch. The success was attributable to the slow-release strategy, which allowed a number of special interest communities to catch up to the film while it held in its exclusive runs in the major markets. Regardless of the type of film, the net result of a wide release is to generate a great deal of awareness, which sets the film up for the subsequent windows of streaming, DVD/Blu-ray sales and television and syndication. In addition to the release date, marketing and distribution also collaborate on another very important aspect, which involves how the film is introduced into the marketplace. To say that size matters in the world of distribution and exhibition would be an understatement.
