DOI link for Production
The marketing consultant can usually stay with the production right through the theatrical release of the film and interact with the distributor to insure that the movie is properly released. Sometimes production companies hire a marketing consultant whose job is to make sure that everything that is possible to secure during the production process is achieved. The product integrations are spearheaded by the Consumer Products and Licensing group and they are big asset for marketing down the road. Not only will production companies donate assets to the production like cars and computers but they will create ads that integrate movie footage closer to release. The photo department reports to Marketing and will also be on hand during production to cover the shoot. The unit publicist is also responsible for securing and writing press notes on the making of the film including interviews with the major talent and production people, a synopsis, and anything technically or location unique to the production.