ABSTRACT

The Marketing department in a major studio will be over a hundred people based on the home base in Los Angeles and hundreds of others around the world. Most of the departments in the marketing group spend money to try to promote the film, but one group actually makes money: CP & Licensing. A marketing head will need to have an ability to analyze a script and find the core marketing nuggets inside and to make sure all the content is properly mined and created. The Head of Marketing must keep her team motivated and focused, even through crushing openings or stressful projects. Marketing heads are responsible for recruiting top talent and then retaining them. A marketing executive’s biggest challenge is accountability. Megan Crawford oversees the Motion Picture Marketing Department for Creative Artists Agency. Good, ties in with the subject matter and has a nice variety of layers to play with in the marketing.