ABSTRACT
The entertainment world’s exciting dimension of star power, however, adds a certain amount of volatility. Entertainment companies hire public relations professionals to polish their reputations; celebrities have publicists who can also function as spokespeople, publicity agents, and special events coordinators. While leisure time and entertainment public relations have a strong connection to consumer relations, these industries deserve a separate look because of their size, cultural impact on our society, and attention they get from the mass media. Entertainment-related organizations are eager to attract consumer attention to spur sales of event tickets or merchandise. Organizations connected to celebrities can be embroiled in controversy that requires more than damage control’s quick-fix tactics. According to the Entertainment Software Association, sales for computer and video games were $25 billion in 2011. Like Hollywood, often elaborate games provide a true multimedia experience and require promotional activities much like a Hollywood movie blockbuster.
