ABSTRACT
The US has developed laws and policies to address social issues, including fair labor practices, human and animal rights, and business ethics and corruption. For many business people, the concept of corporate social responsibility (CSR) runs contrary to a fundamental truth—that businesses exist to meet the needs of their private interests and to maximize their profits. Traditional business advocates worry that reducing the corporation’s single-mindedness on its business operations and maximizing profits will ultimately weaken its ability to compete. The American public is supportive of businesses expanding their missions to include more active engagement in social issues. Businesses can donate money or in-kind services to a cause in support of CSR activities by nonprofit organizations. This charitable giving is called philanthropy, and it generally results in a tax write-off for the business. Businesses should consider the match between the product/service and the nonprofit organization to ensure consumers can make the right connections.
