Chapter 1 introduces the key concepts which underpin the analysis of postdigital storytelling. This includes the introduction of postdigitality itself, elevating it from a straightforward description of technological hybridity to a more complex socio-technological phenomenon that is itself a primary mode of a new and emergent cultural paradigm. The chapter discusses how the emergent nexus between creativity (poetics) and practice-based research (praxis) forms the methodological focus of the book in which both poetics and praxis play interdependent explanatory roles. Finally the chapter introduces the concept that postdigital storytelling can be seen as a critical focus through which to advance a more transformative framework for transdisciplinary research across the arts and humanities and beyond.