ABSTRACT
‘Chapter 2: Creativity’ discusses the film’s production, its distribution and censorship, and larger industrial, political, and cultural contexts. Rather than situate its director Alfonso Cuarón as a traditional auteur, this chapter proposes that his collaborations with brother Carlos Cuarón and cinematographer-confidant Emmanuel ‘Chivo’ Lubezki platform ‘the Cuarón brand.’ Crucial to this global cross-over branding, Y Tu Mamá También sequences its narrative in alternating patterns of long takes and nuanced cinematography, subtly experimental montage, hypodiegetic voice-over narration, a dynamic soundtrack, and heterodiegetic and sometimes competing identifications—all amounting to its poststructuralist aesthetic that, crucially, also appeases mainstream tastes.
