ABSTRACT
In this chapter, the author argues that filmmakers want to prepare mentally too for crowdfunding. It's a campaign, and it's no surprise that we've coopted military procedure terminology. Social media is a big part of any crowdfunding campaign, so for that role Trump would be very, very clear about what the role requires. We celebrated the launch the crowdfunding campaign with a Happy Hour, and a team-bonding lunch. If filmmakers' team doesn't come up with ideas or seem engaged after a probationary month, then maybe they need someone new. Most crowdfunding platforms take a cut of the money. Research projects like filmmakers' that had successful campaigns. We used Kickstarter for our campaigns, and they seem to have the most transparency. So as filmmakers’ think of the level of funding they want to raise, it's useful to be mindful of the metrics.
