ABSTRACT
Corporate Planning was first started in the United States in the late 1950s and it is now being used, in one form or another, in several hundred companies there. In Britain only a few dozen are yet using it and only a very few have been doing so for more than three or four years. The function of corporate planning is to decide what a company's long term objectives are and how to achieve them. Corporate planning takes full account of the company's environment before drawing up plans and lays much emphasis on taking a long look ahead. Corporate planning has achieved considerable success. Through it company policies and plans do become more sensible, more purposeful, more appropriate, and more successful. There have been few failures. And yet there has been something lacking—the disciplined methodology, the logical system, the precise definition of terms.
