ABSTRACT
The chapter describes persuasion as a game-changing manoeuvre deploying a “selling apparatus” for attaining desired targets in Catch-22 and dead-end situations. It equips readers with skills that can enable them to conquer lost battles. This chapter also introduces new terminologies from the Critical Humanities traditions, not hitherto prevalent in managerial discourse – like “problematisation” and “deconstruction” – to redefine and reposition persuasion as warfare to be won through the subtle demolition of the audience’s defense and resistance. One of the facets of this chapter offers new insights to practitioners for handling their recruitment communication for clinching a deal with their dream companies.
