ABSTRACT
The chapter looks at the act of writing messages not just as exchange of information but as strategic responses to challenging business problems. It introduces new taxonomy of messaging situations along with new strategic frameworks, concepts and terminologies. For each situation email write-ups have been presented as tutorials in strategic writing skills. As the contemporary times are beset with numerous raging controversies, which call for immediate redressal, the chapter presents hypothetical controversial situations akin to real ones, for presenting a writing drill that entails application of new strategies not discussed hitherto in popular communication books.
