ABSTRACT
The main question was to describe how people use mobile multimedia messages in their ordinary activities. Much like ordinary conversation mobile multimedia in daily life has a "local" organization. There are several studies of mobile multimedia devices, which have built on several theoretical frameworks. If a cautious prediction of the future of mobile multimedia is possible, it might look like this: mobile multimedia will continue to generate profits for handset manufacturers and mobile telephone operators, but growth in the digital content-producing industries will be much less pronounced. The mobile multimedia may, and no doubt will, maintain institutional forms of action, not only those juvenile forms that have their ground in immediate, ordinary life. Age-old practices that guide people in how to use mobile multimedia change slowly, thus product development ought not to expect a sudden increase in consumers' imagination and willingness to play, pay and have fun using commercial formats.
