ABSTRACT
The global marketplace arrived when villagers in the Middle East followed the Gulf War on CNN via Russian government satellite and through a private subsidiary of a local government enterprise. On a more aggregate level, business planning is geared to the fundamental shifts occurring in national positions in the international economy. Many medium-sized firms are learning the hard way to focus on specialty products and market niches where they have special advantages. Local offices provide a company with a built-in laboratory for developing new programs and servicing techniques that can be adapted throughout the global network. There is a positive role for government in dealing with the global marketplace: Enhance the productivity and competitiveness of the enterprises located in the government's jurisdiction by reducing tax and regulatory burdens and lowering the real cost of capital through curbing deficit financing.
