ABSTRACT

A stronger focus on writing, most of it political, reduced the attention to art, and articles glorifying drug trips gave way to those condemning repressive police actions. More articles were written on the war in Vietnam and its domestic reverberations. Soon, a number of celebrated conspiracy trials gave dramatic definition to the notion of a counterculture opposing traditional society. The Free Press makes room for its critics, revealing the dissension in the counterculture. Advertising content—mostly display ads about forthcoming concerts and films, contraceptives, and counterculture products—makes up a small part of the paper, considerably less than in the Barb or Free Press. Technically a rock-music news magazine, Rolling Stone usually makes the rock scene central to its coverage of the counterculture. In the summer of 1969, most newspapers and magazines were covering the Woodstock, New York, rock festival. But Rolling Stone covered it in greater detail, and with acute reporting and analysis.