ABSTRACT
This chapter asserts that the frames of morality and health are not as divergent as they appear at first sight. Several of the medical professors were scornful of intuitive judgments about health and morality found in the antismoking movements. The antismoking movement collapsed in the wake of World War I. Many elements are associated with the rise of the cigarette habit and its acceptance by both genders of the American buying public. Since the early antismoking movement, a non-professional medical establishment has developed in the form of organizations that support research and seek to persuade the public of healthful forms of living. In the context of that cultural tension between the individual and the public, the cigarette becomes a symbol of rebellion and individuality. Medical science in the past had often played a large role in affecting personal behavior and public action. Norms of civility in many social circles now restrict the smoker from smoking in the presence of others.
