ABSTRACT

Although most campaign offices are managed inefficiently and a considerable waste of time and money is not only frequent but taken for granted as normal, this need not be the case. It is both possible and essential for a candidate whose funds are limited to set up a campaign office in a businesslike way. Often campaigners or their representatives rent thousands of square feet of prestige office space, realizing later that only a fraction of it was really necessary. In a 1970 campaign, New York Congressman James H. Scheuer had difficulty finding appropriate short-term leases in a new district; he was one of the first urban-area candidates to rent trailers and move them throughout his area. In another major campaign, a senatorial candidate in a close race had three separate offices in midtown New York that cost him between $50,000-100,000 for the campaign and deprived him of thousands of dollars he might have spent for other more important campaign needs.