ABSTRACT

The Public-Relations Division is the evangelistic arm of the national committee. The public-relations director will ordinarily report directly to the chairman of the national committee, although for general policy he may not be a close adviser to the chairman. Research at the national committees has come to be regarded as an adjunct of public relations. The research component of public relations is located at the back of the building, only less remote from the vortex of committee activities than the switchboard and the mailroom. The distribution of party patronage is one of the jobs to which the national chairman of the in-party must give some time. In this responsibility, as in all his others, the power is not his directly or by right; he and his committee staff constitute one channel through which the job-givers and the job-seekers make contact, conduct their negotiations, and come to some agreement.