ABSTRACT
Fashion can not only reflect a person's ideological position but it is also, by nature, ideological in the broadest sense of the term. The cornerstone of fashion is change and attitudes towards change are of central importance in shaping political views. Now fashion is a social force which carries people along with it. People become alienated from their personal taste in order to look fashionable, which means, in a sense, looking like many other people. Fashion has anarchistic implications and it is quite true that in Western democratic societies people have almost unlimited opportunity to make their own decisions about what to wear and how to live. In his book Everyday Life in the Modern World Henri LeFebvre discusses advertising's role as an ideological force and the relationship that exists between fashion and society. He uses a different word, a term which people don't ordinarily associate with fashion—terror.
