ABSTRACT
Fashion comes from the Latin word factio and various French and Italian derivatives such as facere and means two things —"making" and "faction". From the semiologists and semioticians people have learned to think of fashion, as an institution, as being like a language and what a person wears as being the equivalent of speech. They can use the distinction between language and speaking to help understand the difference between fashion and personal dress, which can be seen as being the equivalent of an idiolect in linguistics. Fashion is the infinity of articles of clothing that are available in a given society and personal dress is the combination of articles of clothing that an individual selects to wear at a given moment in time. High fashion clothes are associated not with work but leisure. Also, high fashion clothes imply uniqueness, individuality, and discrimination as contrasted with mass-produced and uniform-like blue jeans.
