ABSTRACT
The Re Decade encompassed "oldies but goodies" in music, prin advertising, television commercials, compact disks, movies and videos. Many of its films, for example, are throwbacks to those with John Wayne singlehandedly winning World War II. Another innovation, music video, was called by programmer Rick Skler, "the second British Invasion". "The visual media have moved away from the traditional linear mode", Pittman told the American Newspaper Publishers Association convention. The movie Flash dance demonstrated just how powerful music television could be as a marketing device for movies with a rock soundtrack. Radio, record, and print executives, as of the writing, are loathe to admit that Paramount's placement of short-form videos, derived from the film, helped establish Flashdance's 1980s unparalleled popularity. Vincent Canby found the motion picture to represent "the best of mainstream American film making. A reminder that Hollywood is loaded with talent". The media began looking more closely at crosspromotion, or "synergy".
