ABSTRACT
I he objective of this paper is to examine emerging markets in the 1980s for alternative shopping center developments. First, however, it is necessary to clearly identify those types of shopping centers that will be discussed subsequently. For the purpose of this particular discussion we will focus principally on those shopping environments that make a major statement in their marketplace. The boundaries of this definition range from small-size theme centers, which attract specialized patronage from a limited sector of the total market in which they are located, to massive regional shopping centers, which draw trade from a definable but much broader sector of the total market. Now what are and where are the markets of the 1980s?
