ABSTRACT
T h e advent of the surburban shopping center and, later, the regional shopping mall, has transformed the location and scale of American retailing enterprises. Over the past two decades sales of shopper goods have been made with increasing frequency in surburban and exurban centers. And, until recently, the size of these commercial clusters grew consistently larger as the strip shopping center evolved into the regional mall, which in turn evolved into the superregional mall.2
