ABSTRACT
From the inception of the suburban mall, the possibilities of a transfer of all or part of its technology to the central city has been under consideration. It is only within the last several years, however, that significant efforts have come to fruition. The increasing saturation of prime suburban locations, as well as the potential of general central-city rein vigor ation, has led to a much more rigorous appraisal of urban shopping center feasibility. The path however, is hazardous; the rules of the game are still to be established. The decline of central-city retailing continues apace-the issue of critical mass-of local shopper buying power which can serve as a base for supporting new facilities-is particularly troubling.
