ABSTRACT
A number of interaction phenomena are closely connected with the self and are treated separately. The main origin of self-image and self-esteem is probably the reactions of others. A number of experiments have been performed to study the effects of experimental success or failure on self-esteem; these should perhaps be regarded as instances of comparison with others, since success and failure are defined in terms of comparisons. Stotland et al., found that followers with low self-esteem thought that they shared more of the model's attributes: one motive for identification is the raising of self-esteem by ascribing to oneself some of the model's properties. Self-consciousness is also related to low self-esteem. The most familiar source of self-consciousness is appearing and performing in front of an audience. The extent to which being in front of an audience and being assessed by others arouses self-awareness depends on various factors.
