ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book examines about a contemporary cultural cognitive condition called distraction. It shows that Theodor Adorno and Max Horkheimer were right and that a world obsessed with "means" has reached such heights of intensity that even. The book shows that the embedded times of the body and nature, and the subjective times of Proust and phenomenologically derived experience have, since the development of the key technology of writing, been increasingly displaced and dominated by the rhythms of a technologically produced temporality. The first job then is to make clear and definite links between the experience of what may prima facie seem to be quite different phenomena. These are: time, technology , and the processes of reading and writing.
