ABSTRACT

Television (TV) is a technological miracle, a wonderful new instrument of communication, capable of widening and enlarging mankind's horizons. Children who grow up with television obtain information from everything they watch on TV—cartoons, commercials, even the trashiest of films. Yet a quantitative approach that merely counts open references to sex or violent acts on the screen is in itself misleading. What matters is not the quantity but the quality of the material. Although many of these positive qualities and achievements of television are already in evidence and others hold promise of future benefit, the long-term impact of the less beneficial aspects of television cannot be ignored. The picture of politics as portrayed on the TV screen is only one facet of our society's image of itself that television conveys. The kind of reasoning imposes a dictatorship of the majority while ignoring the tastes and needs of the minority.