ABSTRACT
The best explanation for the continuing use of survey research, even though it’s extensive documented and widely acknowledged that all components of the asking method (instruments, settings, and askers themselves), as well as respondents, contribute to The Problem and make answers unreliable, is that askers are addicted to asking. Consequently, and invariably, they’re also addicted to answers. What Cahn and Van Heusen tuned about love and marriage is true for asking and answers: you can’t have one without the other.
