ABSTRACT
The Problem with survey research is that answers to questions are not reliable. When academic researchers, asking businesses, consultants, government agencies, newspaper reporters, inquiring citizens, and all others relying on the asking method, only have answers to questions it’s impossible for them—or anyone else—to know if the answers correspond to what’s really going on (Category One Answers) or do not (Category Two Answers) 1 . The only way to know if an answer is correct or accurate is to check, or verify, it with information from one or, preferably, two or more non-asking sources of information; say, from observation, experimentation, and documents 2 . Those who rely on the asking method—askers—do not have information from non-asking sources and, therefore, are not able to discern which, if any, answer is correct or incorrect. All survey researchers have is The Problem; all they have is unreliable information.
