ABSTRACT
This chapter discusses how human resource student Rob created a database that could be used in conjunction with other research on organizational culture, and discovered how to define and evaluate it, and create a culture that contributed to organizational effectiveness. After presenting the main points of the article, Rob asked his group to take a coffee break and then to walk around and introduce themselves to every other person in the room. Employees recognized an overreliance on what customers wanted at the expense of committing to goals developed by management. Results made it clear that many employees, including managers, recognized that too often decisions were made instinctively. Don and Rob shared the results with the employees and asked them to input their suggestions as to how the association should begin the change process. They then compiled the responses and scheduled a dialogue session to agree on a process for moving forward.
