This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book discusses that engagements with economy have frequently involved struggles for discourse identity, questions of imagination, and integrity in postcolonial studies. It focuses on the market as a dimension of practice based on the definition and diversification of concepts such as commodification, valorisation and devalorisation, markets, market practices, products and profits, innovation, subversion, market forces, and market revolutions. The book discusses geographically more specialised approach and explores how the specifics of a particular university system and its structural processes interact with the market as a dimension of practice. It shows that brands are increasingly considered to be at least as influential as the actors, organisations, or products that they represent, to the extent that they are frequently assessed nowadays to be more valuable than entire companies. The book outlines efforts of postcolonial critics to situate postcolonialism as anti-Marxist or at least non-Marxist.