This chapter discusses the foregoing conceptualisations of the market as a dimension of practice by investigating its relationship to marketisation as a structural process. Terry Eagleton's cynical engagement with the marketised university system is part of a larger trend in which critics, particularly those based in the UK, reject interference of the market in academic work. The extent to which research and/or criticism can operate independent of 'market principles' is part of a long debate. It is a popular understanding that marketisation brings the market into the academy. The history of postcolonial studies and the marketisation of the English university system have followed similar routes. Both emerged in the 1980s and accelerated right through to the new millennium when they became consolidated. The chapter discusses example of romanticisation in a face-to-face encounter: the presentations delivered at the 2013 critical management conference "Extending the Limits of Neo-liberal Capitalism".