ABSTRACT
This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book discusses the extent to which postcolonial critics brand themselves and each other, their field, specific ideas, and seminal debates. It defines commodification as central to human practice, oscillating between action and interaction, intentional and unintentional activity, and alienation and removal of alienation. The book details that branding is best understood as a symbolically powerful practice and/or effect that facilitates access to rights and proliferation in 'the sphere of appearance'. It describes understanding of postcolonial studies as a market, 'the market' needs to be distinguished from the idea of 'particular markets'. The book examines brand acts as either intentional or unintentional acts of giving meaning and value to selves, groups, things, or ideas, under and through constraints. Self-branding, like branding either a practice and/or effect, potentially serves as a powerful tool of writing self-identities and personas and attaching value to them.
