ABSTRACT

This chapter presents the data graphics choices of one’s own in the right direction based on their data. Selecting the right visualization to present one’s own data is complicated: the number of chart choices can distract them from the goal of communicating the key insight. The chapter aims to reveal how the insight and data drive one’s own selection of the right chart. Each type of chart is designed to show a type of data in a particular way. For example: Horizontal bar charts show rank well by ordering bars from largest to smallest. Line charts convey a change over a specified period of time, such as the unemployment rate per month over a 12-month period. Point maps effectively demarcate precise locations, such as the address of each public school in a district. The chapter shows how the data type drives the types of visualizations available to reveal insights, including comparisons, distributions, compositions, relationships, locations, trends, connections, and sentiment.