ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides a multicultural context of business opportunism and reflects predominantly on the operational hotel aspects of the industry. It addresses broad issues concerning the cruise market as an industry together with a discussion about origins. The book describes the industry and reflects on the regulatory aspects that impact maritime operations. It examines cruise geography and itinerary planning issues. The book discusses customer service as a core discipline. It also provides a more comprehensive overview of the vital issues of health, safety and security. The book also presents a broad range of research or case studies that can be used to develop a more comprehensive understanding of the cruise context. It examines talent management and training issues.
