ABSTRACT

This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book begins with contextualising the social and cultural importance of media and cultural work in protest cultures in the wake of numerous developments that have transformed mainstream public service and commercial media. It outlines the overarching goal of media and cultural actors in the sector which is to promote democratic communication and practice and to effect change in alignment with socio-political imperatives. The book shows that ascendant artistic, professional and commercial imperatives coupled with regulatory and political forces assume a crucial role in the production and organisational processes of the actors. It demonstrates that capitalisation in media and cultural production in protest cultures is driven by the need to earn additional income in order to maintain operations and guarantee survival in the marketplace.