This chapter examines the experiences of non-Muslim men who suffer Islamophobic hate crime because they look Muslim. Using empirical evidence, the chapter draws upon views from research participants who described being verbally and physically attacked, threatened, and harassed as well as their property being damaged. ‘Trigger’ events included the Brexit vote, Donald Trump’s presidency, as well as ISIS-inspired terrorist attacks in European countries such as France, Germany, Sweden, and the UK. The impacts upon victims included physical, emotional, psychological, and economic damage. The chapter concludes with discussion of experiences which are also damaging to community cohesion and can lead to polarisation between different communities in the UK.