ABSTRACT
Chapter 4 focuses on a major case study of a project which uses community mobilisation to take action towards violence against women. ‘We Can End Violence against Women’ was supported by the international community, and had a strong male participation in Pakistan. The chapter explores men and women’s motivations for joining the We Can campaign, and how their levels of participation and courses of action were at times constrained by socio-economic backgrounds, gender, and ethnicity. Because the We Can campaign’s theoretical framework was about individual behavioural change, it was not able to go deeper in challenging the structural oppressions and barriers which perpetuate and result in violence against women and gender norms. Another case study was Humqadum, a behavioural change program for young men in the working-class suburb of Rawalpindi. Through group interview, I found that Humqadum was beginning to chip away at the normative masculine ideals and bias that the young men had, but that such behavioural change would require further time and intervention to achieve long-term changes.
