ABSTRACT
This chapter helps the students to better understand marketing and distribution in the tour operation sector. Usually, a tour operator makes different types of tour brochures. The general tour brochure, also called the comprehensive tour brochure, includes all the packages or some of the packages of similar nature that are offered by the tour operator. Contents may vary according to the type of the brochure. A comprehensive brochure usually includes an introduction of products on offer, but it may not contain booking terms and conditions, and other similar details. Being a vital tool in marketing and selling a tour programme, the brochure should have certain qualities. The chapter explains the tour brochure design process. It focuses on major promotion tools used by tour operators. Tour operators attempt to address the challenge of disintermediation by ensuring quality services and customer satisfaction along with a range of value-adding services benefiting both customers and suppliers.
