ABSTRACT
Simple innovation solves problems for people. Simplicity in innovation is almost harder to achieve; overcomplicating ideas is easy. Most innovation fails not in its execution but at its inception. Health systems are built and tended by bright people with innovative ideas, yet many of their ideas are never put into action. Rapid implementation and real-world testing quickly demonstrate what innovation has value. While clinical interventions that have a direct impact on patients can and should undergo rigorous clinical trials and testing, operational process improvements can be put into place rapidly and refined using real-world feedback. Simple innovation must embrace this trend and begin looking at how the consumer-facing tools can create efficiencies the like of which healthcare has not seen. Innovation is frequently characterized as an end product of an ever-evolving set of complex interactions leading to a new, more efficient, effective, and value added product or outcome.
