ABSTRACT
For some years producers discuss new ways of funding by reversing the Disney merchandising method and introducing successful toys to animation that already have been established with customers. Since 2001, more than 30 CGI Barbie films (Direct to DVD releases and TV) have been produced that prove unwatchable even for animation hardcore fans. DreamWorks Animation SKG belonged to those who jumped on the bandwagon. In April 2013, it was announced that Katzenberg's company had acquired the image and distribution rights of the iconic Troll dolls. Disney reportedly continues to bank on the Princess Line and with it promotes more female characters but had to halt sales of Moana costumes after racism claims. Early on animated figures were starred in advertising films, which meant that you had to have a character that worked in less than a minute on screen.
