ABSTRACT

Daisy Yan Du is Associate Professor at the Division of Humanities at the Hong Kong University of Science and Technology. The aim is to promote Chinese animation to the English-speaking world. Chinese animators are more than eager to be international. They emulate Hollywood and Japanese animation, to the extent that they lose their own national style and national identity. Film scripts, which are often quickly prepared without literary and philosophical depth, do not have a good quality. The artistic details are not handled well. Some companies or studios also work on projects outsourced from Japan and the West, which also influence the aesthetic taste of Chinese animators and hinder the originality and productivity of their own creative work. Products 'Made in China' are often associated with low price, low quality, and quantity. However, this does not mean that China cannot produce an animated film with good quality. Many famous Hollywood and Japanese animated films were actually 'Made in China'.