Typography, the study of text and its appearance, began with the first instance of formal written language over 5,000 years ago in ancient Phoenicia. The history of typefaces is deep, extending back to the very origins of writing. Over time, as writing systems developed and evolved, different fonts moved in and out of style, some of which continue to have cultural and design relevance in the modern era. Decorative fonts are a large group of special fonts with “strong” personalities, often designed to convey a specific theme or to evoke an emotion. Related to decorative fonts is a class of fonts called script fonts, designed to mimic written scripts. Like much in cartography, the guidelines for font selection in mapping generally follow the basic rules of common sense. Strictly speaking, type styles are different fonts, but they are nearly always grouped together under a single font name in software applications.