ABSTRACT
This chapter begins by examining the competing motivations of self-interest and empathy. Empathy, like self-interest, is an inherent characteristic of humans. It draws from the ethical core of each person to motivate each of us towards the long-term, shared benefits of a healthy environment and equitable society. Cognitive empathy is a prerequisite to effective collaboration across disciplines and with project stakeholders a critical aspect of the sustainable design process. The environmental movement began in earnest leading to the creation of the concept of sustainable development. The continued struggles for civil rights during that time led to the inclusion of social equity as a component of sustainable design. Adam Smith recognized the dangers of a globalized society, arguing for the benefits of a local economy. Although Smith argued against mercantile restrictions and other intrusions into the free market, and a wealthy landowning man himself, the ideas he expressed demonstrated some early examples of “enlightened” self-interest.
