ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book presents some of the key drivers that form the engine of growth in the industry. It discusses the rise of the BRIC countries and the next cluster of several emerging markets that are becoming globally competitive and their paths to advancement. The book defines the role of strategy and explores several constructs on how the firm can create a continued competitive advantage. It examines the importance of the firm's business model and the underling architecture needed to create and maintain value through the value linkage model, and explores what types of business models may exist in the future. The book explains a historical context the rise of mergers and acquisitions, the forces driving it and the deal-making process from conducting due diligence to exit options.
