ABSTRACT
This chapter discusses the rise of the Brazil, Russia, India and China (BRIC) countries and the next cluster of emerging markets that are becoming globally competitive and their paths to advancement. It provides historical challenges and future growth strategies of BRIC. Having redrawn the map of global business, the BRIC countries are four of the largest 10 national economies in the world and have each experienced rapid growth and challenges for different reasons. India is the world's largest democracy, the fastest growing military power and the third-largest economy after China and the United States in terms of purchasing power parity. China could profit from balancing its relationship with the world through a more peaceful and collaborative manner to ensure long-term economic success. Many firms are strategically positioning themselves via gateways to gain access to lucrative markets by investing in Malaysia, Indonesia, South Korea or Vietnam to enter China or India, or investing in Poland as a path to Russia.
