ABSTRACT
This chapter explains the methodological approach used to investigate the case studies of organizational identity. In critical sensemaking (CSM) analysis, organizational rules are identified as activities of socialization, whereby employees enact organizational rules and maintain organizational culture. In the application of the CSM framework to discourse analysis, the focus on text and context provided insight into the formative context and organizational rules which inform individual sensemaking. By integrating a critical approach with the analysis of the sensemaking context, pluralities of discourse began to emerge alongside organizational narratives of identity. Ultimately, methodological challenges provided insight into what would emerge as dominant and competing understandings of identity throughout the network. Constitutive of organization (CCO) and CSM aspects are referred to as nodes, which represent the individuals and organizations or groups within the social media network, and edges, which indicate the ways in which these nodes are interacting with each other, or their connections.
